Social Media Marketing

Job description

We are looking for a strong storyteller, who can make sense out of our objectives, create campaigns that connect with our target audience (which is everyone who lives), engage them either by comic streak or emotional aspects. Someone with a modern approach to showcasing social impact work on social media.


  • Plan, develop and implement Lenskart Foundation SMM strategy across social channels.

  • Responsible for monitoring Social Media performance marketing, conversion.

  • Monitor ongoing campaigns across social media channels i.e.FB, IG, LinkedIn, and Twitter.

  • Develop content for social media channels such as Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.

  • Execution of all Social Media activities (i.e., tweeting, sharing, engaging, liking, increasing social reach, etc.)

  • Stay up-to-date with current technologies and trends in social media, design tools, and applications

  • Optimize copy and landing pages for social media marketing

  • Understand social media accounts structuring and maintain excellent account scores

  • Should have proven skill on different social media bidding strategies

  • Generate daily, weekly and monthly reporting for all primary metrics

  • Responsible for competitor landscape and market trends analysis

  • Work with internal and external teams to properly implement SMM campaigns.

Job requirements

  • Strong strong-telling skills

  • Knack for ideating trending campaigns

  • Presentation skills

  • Strong Communication & interpersonal Skills

  • Should have hands-on experience in SMM and SMO (Planning to Execution)

  • Excellent time management and organizational skills

  • Experience in dealing with digital media publishers

  • Ability to analyze data and provide evidence-based recommendations