Senior Marketing Executive, Singapore
About the company
Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.
About the team
As an Omnichannel retail company, our success heavily relies on our ability to effectively describe and market our products to potential customers by crafting compelling communication that helps us drive sales and grow our brand.
As the Senior Marketing Executive in our International Brand Experience team, you will play a crucial role in supporting in developing and executing marketing strategies that drive brand awareness and customer engagement. This role will report to the Brand Experience Lead, International based in Singapore.
In this role you will be responsible for
Conceptualise and strategize digital and offline marketing plans and campaigns including designing and planning of content and copywriting.
Support the execution of a 360-brand marketing strategy for the Singapore market.
Support in developing creative briefs for design work related to in-store graphics to enhance the shopping environment for consumers in-stores, and brand ads to increase brand awareness.
Support and execute brand marketing calendar, including partnerships and collaborations.
Work closely with the Performance Marketing team to execute brand campaigns on paid channels.
Monitor competitor activities and propose strategies to stay ahead in the market
Assist in organizing and coordinating marketing events and promotions
Who we are looking for
Bachelor's degree in Marketing or a related field
2-4 years of Proven experience in marketing, preferably in the retail industry
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent communication and interpersonal skills
Proficient in social media platforms and digital marketing tools
Ability to work in a fast-paced environment and meet tight deadlines
Highly organized with strong attention to detail
Experience in Southeast Asia markets is a plus.
Experience working in an E-commerce or D2C company.
Worked previously in an ambiguous and fast-paced environment.