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Online Channel Leader - Middle East

  • Dubai, United Arab Emirates

Job description

About the company

Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.

About the team

Lenskart is looking for a transformational leader as part of the senior management team to lead the online business vertical in the Middle East. This is a critical role for the growth of Lenskart given the expansion plans at hand. The organization is known for its technology-first orientation and delivering a class leading online experience is what Lenskart is known for. As an omnichannel business the online channel plays the most vital role to build brand awareness, product experience and 10x growth at scale.

The ideal candidate must possess a unique blend of expertise in running an online business with a working understanding of digital marketing and sales, strategy, product, alliances, user experience & design, and conversion experience. They will be responsible for driving the organization to a self-sustainable platform delivering the highest standards of user experience. The ideal candidate would have experience as a Head/GM owning category/product/tech, previously led both category and product functions or led their own online/ecommerce business as an entrepreneur/founder.

The role will be based in the UAE reporting to the Head of Middle East.

What your responsibilities will be 

  • You will be responsible for driving and achieving Annual Business Plan of Online Sales by developing effective Marketing and product strategy

  • Develop and execute a vision and strategy for online and omnichannel experience

  • Localisation strategies and product to meet regional customer needs

  • Manage of team of diverse individuals to help scale the online business

  • Provide inputs for technology, newer products, marketing trends, and competitive insight into the business.

  • Analyze customer needs & insights, competitive offerings, user research data, emerging trends and technologies and provide direction for the product development

  • Developing and managing digital marketing campaigns for omnichannel experience

  • Devising customer growth and retention strategies across lifecycle to drive traffic to the online store & App and footfall to stores

  • Contribute to the formulation and execution of brand, product and performance marketing strategies across display, search and social

  • Input and hold responsibility for the budgets of the entire online business vertical

Job requirements

  • 10+ years of experience in category leadership and product development for a digital or consumer-facing company.

  • At least 3+ years of experience in Ecommerce and at least 3+ years in UAE and KSA. 

  • Passionate about Technology and the ability to understand consumer problems.

  • Strong Analytical skills and experience of web and google analytics in an online product management role.

  • Track record in successfully developing web and mobile products to improve conversion rate.

  • Ability to take decisive action based on professional, practical analysis of situations.

  • Excellent analytical, problem-solving and organizational skills.

  • Undergraduate degree in relevant field