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Marketing Manager - Thailand

  • Bangkok, Thailand

Job description

Our Story So Far

Twelve years back, Lenskart was started by a 26-year old entrepreneur - because he wanted to solve the problem of preventive blindness. We had humble beginnings - we spread awareness about eyecare, we took orders for eyeglasses online and shipped them to customers from a warehouse that was the size of a modern-day conference room.

As of today, little by little, Lenskart has served 40 Million people across the globe - helping them see better and lead better quality lives. Simultaneously, we’ve also built ourselves up to be Asia’s largest eyewear company. We have 10,000+ Lenskartians worldwide, more than 1500 Omni channel stores across 175 cities in India, Singapore and Dubai and cut to 2022 - we are shipping a pair of eyewear every 2.5 seconds, from the world’s most automated eyewear factory!

In 2022, Lenskart partnered with Owndays and took a majority stake in the Japanese-owned eyewear player that has a deep presence in Asia. With this partnership, we have added an additional 400 stores and extended our reach to 13 countries.

Our Key Investors

Softbank, ADIA, Kedaara Capital, Steadview Capital, Premji Invest, Temasek, Holding, KKR, Alpha Wave Ventures, Bay Capital

You: In Our Next Chapter

As Lenskart Thailand’s Marketing Manager, you will be the brand custodian and driving force in the planning and execution of marketing efforts within the region. The role will deliver campaigns in line with global brand guidelines and the local marketing strategy. Working closely with the SEA marketing team and cross-functional stakeholders, you will conceive, implement and analyze tactical and localized initiatives to grow Lenskart in Thailand, as well as being the go-to representative for all marketing activities across the region.

Reporting to the GM Marketing, South East Asia, your mission will be to drive brand awareness and consideration in the market, whilst facilitating increased user penetration locally. Experience in interpreting consumer trends, audience and data insights and translating them into meaningful marketing campaigns is essential, as is the ability to translate highly strategic marketing bets into regional tactical executions. You will be based in Bangkok, Thailand.

Job requirements

  • Plan, execute and optimize marketing campaigns and initiatives in collaboration with external creative agencies, media agencies and internal partners

  • Ensure all marketing activity feels and sounds local, personal and deliver significant measurable growth

  • Work closely with the marketing and cross-functional teams in developing the Thailand marketing strategy ensuring all activities is linked directly to brand and user growth targets across both acquisition and retention

  • Lead, plan and optimize the local budget for the region to ensure marketing activities executed are consistently ROI-optimized

  • Identify primary target audiences and deliver outstanding consumer-facing campaigns that are relevant to the Thai market

  • Work with cross-functional teams to drive local market bets that positively impact both brand metrics and business targets

  • Collaborate with SEA HQ teams, including growth/performance marketing, to drive all facets of the consumer funnel

Who we are looking for

  • An experienced marketer with 6-8 years of working experience in DTC marketing, brand management and strong local Thai market knowledge

  • You thrive in a fast-paced start-up environment

  • You speak and write proficiently in Thai and English

  • Passionate about fashion, trends and eyewear is an advantage

  • Good knowledge of media planning, creative development, content marketing, performance marketing and partnerships

  • Possess good relationships within the marketing, agency and public relations space

  • Demonstrated experience in tailoring global brands to local, domestic audiences

  • Exhibit a proactive, collaborative demeanor, with a passion for the Lenskart brand and able to empower and encourage the wider team

  • Have creative and strong analytical thinking, a confident communicator, allowing you to work cross-functionally and autonomously

  • Excellent communication skills both verbal and written to continuously provide and receive constructive, meaningful feedback cross-functionally

  • Proficient in all forms of Google Workspace products