Marketing Analytics Senior Specialist

Job description

For people who love both data and business challenges, this is the job you are looking for! Be the brain of Business by measuring and analyzing data from both internal and external sources. You will work closely with all marketing channels and business stakeholders to drive business impact through insights and recommendations. You will help to develop measurements and KPIs for teams and business operations. You will build data, reporting infrastructure and dashboards to inform business decisions.

Job responsibilities

  • Draw up and generate ad hoc reports to support various functions.

  • Build dashboard and reporting for business needs.

  • Automate the reporting process and data pipeline.

  • Produce actionable insights for both business-as-usual campaigns and key marketing initiatives.

  • Develop the right measurements for marketing and business operations.

  • Ensure accurate performance tracking and attribution with local and regional marketing teams.

  • Devise and assess procedures for data collection & processing.

  • Work with the product team for database systems and programming interfaces.

Job requirements

You're a fit for this role if you : 

  • Passionate about using data to inspire creative solutions.

  • Ability to digest complex data and explain the story behind the data.

  • 2+ years of data analytics experience in marketing or e-commerce.

  • Solid skills in Python and SQL.

  • Knowledge of web and app attribution is a strong plus.

  • Knowledge in Google Data Studio and Excel Pivot table is a plus.

  • Knowledge of marketing platforms, such as Google and Facebook, is a plus.