Manager / Senior Manager- Growth & Demand Generation

Job description


Manager/Sr Manager - Growth and Demand Generation

Reporting to

National Sales Head


B Tech + MBA /PGDM from Tier 1 college

Key Area


Demand Generation

Demand generation for all Assisted Sales Businesses - HTO, Telesales, Chat

Home Business - Handle end to end lead generation from organic and inorganic sources (Contact Centre) and ensuring that every city gets their share of leads till zone wise level

Working with Marketing and Online Team to ensure that each of the business functions get their share of leads to achieve AOP

Handling Marketing Automation Tool to deploy new campaigns as per AOP and making its operational execution a success

Growth and Process Excellence

Working with the Business Head, propose and ideate process changes for business optimization across Assisted Sales

Have an eye for minute details, carry critical bend of mind and curiosity to always strive for finding out gaps in the existing processes

Ensuring that all three business functions (HTO, Tele and Chat) work at the desired level of efficiency to attain their respective AOP

Keep a close eye on the competition and the latest trends to strive for continuous sustainable improvement

Always staying ahead of time to ensure that corrective measures are taken well before time to mitigate business losses due to unforeseen circumstances

Strive to come up with breakthrough ideas to bring changes in the processes for good of business

Strategic Projects

Be the key driver of all strategic projects(Growth , New Dialer, Tech Integration) for all the three business functions- Telesales , Chat and HTO.

Business SPOC

Working as SPOC for Product from Business to get the required tech interventions and deployments done

Partner Management

Be the Lenskart representation to the partners at startegy level to drive continuous growth

Job requirements

Education: BTech + MBA from Tier 1 and Tier 2 college. 

Good to have: Lead Generation, Demand generation, traffic management experience. 

Someone who has a Go-getter attitude, high on energy.