Manager - Pricing

Our Story So Far

Twelve years back, Lenskart was started by a 26-year-old entrepreneur - because he wanted to solve the problem of preventive blindness. We had humble beginnings - we spread awareness about eye care, took orders for eyeglasses online and shipped them to customers from a warehouse that was the size of a modern-day conference room.

As of today, little by little, Lenskart has served 40 Million people across the globe - helping them see better and lead better quality lives. Simultaneously, we’ve also built ourselves up to be Asia’s largest eyewear company. We have 10,000+ Lenskartians worldwide, more than 1500 Omni channel stores across 175 cities in India, Singapore and Dubai and we are shipping a pair of eyewear every 2.5 seconds, from the world’s most automated eyewear factory!

In 2022, Lenskart partnered with Owndays and took a majority stake in the Japanese-owned eyewear player that has a deep presence in Asia. With this partnership, we have added 400 stores and extended our reach to 13 countries.

Our Key Investors

Softbank, ADIA, Kedaara Capital, Steadview Capital, Premji Invest, Temasek, Holding, KKR, Alpha Wave Ventures, Bay Capital

You: In Our Next Chapter

We've come a long way but we're not there yet.

"Good is not good enough," you'll hear Lenskartians say that often. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

Short Summary:

Product pricing and pricing communication (online, lenskart stores and in marketing channels) are key customer experience and growth drivers for Lenskart, globally.

We aim to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only achieve it when customers across lifestyle preferences find Lenskart as a brand of their choice.

About the team:
Pricing function at Lenskart drives:

• New customer acquisitions

• Conversion (online and at stores)

• Customer NPS

• Repeat transactions (and hence higher traffic / footfall)

• Product margin %

Great products at affordable prices is the cornerstone of our business and our focus on prices has never been stronger. We are looking for an entrepreneurial problem solver who enjoys sourcing and executing solutions. Be a part of an innovative team that is developing growth strategies, building industry analytics and implement their recommendations at a scale.

Job Responsibilities:

• Focus on improving Lenskart’s leadership position in pricing by delivering actionable insights across business units, categories and brands, globally.
• Execute Strategic Pricing Initiatives: Execute pricing strategies designed by you and your team based on deep understanding of how pricing is connected to the business goals and what competitive pressures are affecting the market.
• Collaborate with merchandising function, channels, category, technology and marketing teams to drive revenue growth and inventory efficiency goals.
• Run in-depth analytics: Analyzes the performance of the current pricing strategy with management guidance by reviewing current information on new customers, sales, profits, margins, repeat rates, in-stock levels, mark-ups, and mark-downs; maintaining up-to-date statistics based on defined performance metrics.
• Customer obsession: Analyze consumer needs (talk to 100s of customers every month), understand their buying behaviour, online and offline journeys and resistance areas in those journeys
• Internal and external partnerships: Ability to cultivate relationships up, down and across the organizational chain. Collaborate with both internal and external teams to achieve company goals. Demonstrate quick and effective problem-solving skills, and strong work ethics

• Bachelor’s degree in economics/accounting/finance/business/marketing or related field.

• 5+ years' experience in merchandising, retail pricing, sourcing, operations management, finance, marketing, data analysis, statistics, or a related field.

• Have excellent problem-solving skills including the ability to structure a problem, disaggregate issues, identify root causes and recommend solutions.

• Have hands on experience with PowerBI Or Tableau, and any of querying languages. (SQL, Python, or R)

• Are excellent with Microsoft Office Suites. (e.g. Word, Excel, PowerPoint)
  

• Have a solid understanding of financial, economic and general business concepts and terminology.

• Have excellent written and verbal communication and cross functional relationship management skills.

• Have a professional attitude, team player, work standards and service orientation.

• Have the ability to accomplish work in a fast-paced and dynamic work environment.

• Are a self-starter with an innovative mindset.