Influencer Marketing @Lenskart

Job description

Lenskart was founded with a vision to help people see the beautiful world by revolutionising the eyewear category in India and beyond. The ten-year-old company now delivers 7 million + spectacles a year in India and Singapore and plans to ship out over a billion glasses over the next ten years.

Lenskart being an omnichannel direct to consumer retail brand provides a unique ecosystem of a full spectrum of analytics use cases which very few companies in the world provide. This creates a unique challenge and opportunity for professionals to learn and contribute, at the same time solve a 2 billion+ problem.

We are looking for Lead Influencer Marketing who is a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns.

If you are a team player who displays a positive, professional attitude at all times who knows the influencer world, then you are the person we are looking for.

Key Responsibilities: 

  • Develop and execute influencer marketing strategies and creative campaigns
  • Identify and build relationships with prominent influencers and thought leaders
  • Attend relevant events for networking and business purposes
  • Develop content ideas and write and curate content
  • Research relevant industry experts, competitors, target audience and users
  • Brainstorm new, creative approaches to influencer campaigns
  • Keep abreast of emerging trends, technologies and influencers
  • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels


Job requirements

  • Bachelor's degree in Marketing
  • Proven track record in outreach campaign strategies
  • In depth knowledge of social media marketing industry
  • Impeccable verbal and written communication skills
  • Well organized with great time management skills
  • Outstanding project management skills
  • Excellent interpersonal and relationship buildingskills
  • Networking aptitude