Performance Marketing Lead

Company Overview: Lenskart

Position Overview:

We are looking for an experienced and results-driven Head of Performance Marketing to join our team to lead our Perf. marketing efforts for India and International. The ideal candidate will have a proven track record in developing and executing successful online marketing strategies, with a focus on META platforms, Google Ads, new channels (like Snapchat, LinkedIn, X) and a creative approach to driving business growth.

Responsibilities:

• Strategy Development:

  • Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth for omnichannel business of Lenskart

  • Stay abreast of industry trends, algorithm changes, and emerging platforms to ensure our marketing efforts remain innovative and effective.

• Channel management : meta, google, snapchat, tik tok, etc

  • Lead the planning, implementation, and optimization of paid advertising campaigns on platforms

  • Analyze campaign performance metrics, conduct A/B testing, and refine strategies to maximize ROI and achieve key performance indicators

• Creative Thinking and Content Development:

  • Collaborate with the creative team to develop compelling and innovative ad creatives that resonate with the target audience.

  • Utilize data-driven insights to inform creative decisions and continuously optimize ad content for better engagement and conversion rates.

  • Stay at the cutting edge of new content formats (Reels) and new Ad concepts (AR Ads)

  • Develop full journeys from landing pages to final click

• Cross-Functional Collaboration:

  • Work closely with other departments, including product management, brand management/social media marketing, sales, and analytics, to align marketing strategies with overall business goals.

  • Collaborate with the marketing team to integrate performance marketing efforts with broader brand campaigns.

• Budget Management:

  • Develop, manage, and optimize the performance marketing budget to ensure efficient allocation of resources and maximum return on investment.

• Data Analysis:

  • This will be the most crucial part of the job

  • Here person will be required to build not only a multi touch multi attribute engine, but also one which is able to track the roi in omnichannel environment - across online, at store and at home businesses

  • The ROI framework needs to look at metrics beyond the channel panels (FB / GOOG / Etc)

  • And balance the model between first & last click attribution

Qualifications:

• Proven experience as a Head of Performance Marketing or similar role in an ecommerce, D2C brand, Agency environment.

• In-depth knowledge of META platforms, Google Ads, and other online advertising channels : Linkedin, X, Snapchat, TikTok

• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.

• Creative thinking and a track record of developing successful, innovative marketing campaigns.

• Excellent leadership and communication skills, with the ability to collaborate across departments.

• Experience managing budgets and achieving measurable results within defined KPIs.

Education and Experience:

• Bachelors in Engineering / Mathematics / Analytics / Statistical background preferred (not mandatory)

• Minimum 6+ years of experience in performance marketing,

• Previous experience in a Performance marketing agency and D2C industry is highly desirable