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Head of Performance Marketing

  • Gurgaon, India
Marketing

Job description

Company Overview: Lenskart

Position Overview:

We are looking for an experienced and results-driven Head of Performance Marketing to join our team to lead our Perf. marketing efforts for India and International. The ideal candidate will have a proven track record in developing and executing successful online marketing strategies, with a focus on META platforms, Google Ads, new channels (like Snapchat, LinkedIn, X) and a creative approach to driving business growth.

Responsibilities:

  • Strategy Development:
    • Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth for omnichannel business of Lenskart

    • Stay abreast of industry trends, algorithm changes, and emerging platforms to ensure our marketing efforts remain innovative and effective.

  • Channel management : meta, google, snapchat, tik tok, etc
    • Lead the planning, implementation, and optimization of paid advertising campaigns on platforms

    • Analyze campaign performance metrics, conduct A/B testing, and refine strategies to maximize ROI and achieve key performance indicators

  • Creative Thinking and Content Development:
    • Collaborate with the creative team to develop compelling and innovative ad creatives that resonate with the target audience.

    • Utilize data-driven insights to inform creative decisions and continuously optimize ad content for better engagement and conversion rates.

    • Stay at the cutting edge of new content formats (Reels) and new Ad concepts (AR Ads)

    • Develop full journeys from landing pages to final click

  • Cross-Functional Collaboration:
    • Work closely with other departments, including product management, brand management/social media marketing, sales, and analytics, to align marketing strategies with overall business goals.

    • Collaborate with the marketing team to integrate performance marketing efforts with broader brand campaigns.

  • Budget Management:
    • Develop, manage, and optimize the performance marketing budget to ensure efficient allocation of resources and maximum return on investment.

  • Data Analysis:
    • This will be the most crucial part of the job

    • Here person will be required to build not only a multi touch multi attribute engine, but also one which is able to track the roi in omnichannel environment - across online, at store and at home businesses

    • The ROI framework needs to look at metrics beyond the channel panels (FB / GOOG / Etc)

    • And balance the model between first & last click attribution

Job requirements

Qualifications:

  • Proven experience as a Head of Performance Marketing or similar role in an ecommerce, D2C brand, Agency environment.

  • In-depth knowledge of META platforms, Google Ads, and other online advertising channels : Linkedin, X, Snapchat, TikTok

  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.

  • Creative thinking and a track record of developing successful, innovative marketing campaigns.

  • Excellent leadership and communication skills, with the ability to collaborate across departments.

  • Experience managing budgets and achieving measurable results within defined KPIs.

Education and Experience:

  • Bachelors in Engineering / Mathematics / Analytics / Statistical background preferred (not mandatory)

  • Minimum 6+ years of experience in performance marketing,

  • Previous experience in a Performance marketing agency and D2C industry is highly desirable

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