GM Marketing - Middle East

Job description

About the company:

Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.

In this role you will be responsible for:

  • Craft and deliver on marketing strategy for LenskartME including and not limited to digital , social , brand and communications

  • The end goal being driving revenue online and offline

  • Manage, coach and develop a small sized marketing team

  • Partner closely with cross functional teams to help achieve company goals

  • Prepare and manage monthly, quarterly and annual budgets for the Marketing

  • Set, monitor and report on team goals, achievements and performance

  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

  • Analyze consumer behavior and determine customer personas

  • Coordinate sales and marketing efforts to boost brand awareness

  • Participate in the quarterly and annual planning of company objectives

Job requirements

  • 8-10 years of experience in leading a marketing function in the FMCG/Retail/ecommerce and other relevant industries

  • Extensive experience in Social media and influencer marketing. Fashion background is preferred. 

  • In depth UAE and KSA market experience

  • Worked previously in ambiguous and fast paced environments