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Growth & Performance Marketing Lead, Singapore

  • Singapore, Singapore
Marketing

Job description

About the company

Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.


Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.


About the Marketing team

As an Omnichannel retail company, our success heavily relies on our ability to effectively describe and market our products to potential customers by crafting compelling communication that helps us drive sales and grow our brand. The key responsibilities of team members include understanding our customers to create content and communication that will resonate with them, while also focusing on the features and benefits of our products that set them apart from competitors. Our content is designed to ensure we communicate how our products can solve problems or improve the lives of our customers.


As Growth and Performance Marketing lead you'll be the driving force behind all our digital marketing initiatives across user growth from acquisition, retention, partnerships and performance marketing including search/SEO. You'll develop, implement, track and optimize digital campaigns across multiple platforms. You'll be in charge of creating a digital marketing strategy that supports our overarching business goals. Ideally, all this will result in acquisition, retention and loyalty of customers. This role will report to the Regional Head/SVP Singapore.

Job requirements

In this role you will be responsible for

  • Define growth strategies and own our key growth metrics

  • Manage, coach and develop a small sized team with a focus on building a high performance team

  • Own the customer journey down through the marketing pipeline through Acquisition, CRM Marketing, Performance Marketing and SEO optimization

  • Enable high impact external partnerships to scale user growth

  • Identify the right mix of marketing channels, activities and programmes to support the achievement of monthly and quarterly pipeline goals

  • Defining processes and facilitating best practices that speed up the opening of opportunities from marketing

  • Explore new ways to reach our audiences and experiment with new acquisition channels

  • Forecast, measure, analyze, and report trends in data to obtain marketing and product insights on user behavior

  • Collaborate with product, operations, and brand marketing teams to surface and act on key growth opportunities

Who we are looking for

Minimum Qualifications

  • 8 - 10 years of experience in growth marketing in FMCG/Retail/ecommerce and other relevant industries

  • At least 2+ years of experience managing a team

  • Proven experience in developing and executing digital growth strategies

  • Demonstrated ability to identify, analyze and evaluate market trends, customer insights, and competitor data

  • In-depth knowledge of SEO, SEM, social media, email marketing, and other digital marketing tactics

  • Data driven skillset to analyze, optimize and drive efficiency of ROAS/CAC

  • Proven experience delivering high impact partnerships

  • Strong project management and organizational skills

  • Excellent communication skills, both verbal and written

  • In depth Singapore/ South east Asia market experience

Preferred Qualifications

  • Worked previously in ambiguous and fast paced environments

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