Global Chief Marketing Officer
delhi, IndiaCXO's office
Our Story So Far
Twelve years back, Lenskart was started by a 26-year old entrepreneur - because he wanted to solve the problem of preventive blindness. We had humble beginnings - we spread awareness about eyecare, we took orders for eyeglasses online and shipped them to customers from a warehouse that was the size of a modern-day conference room.
As of today, little by little, Lenskart has served 40 Million people across the globe - helping them see better and lead better quality lives. Simultaneously, we’ve also built ourselves up to be Asia’s largest eyewear company. We have 10,000+ Lenskartians worldwide, more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai and we are shipping a pair of eyewear every 2.5 seconds, from the world’s most automated eyewear factory!
In 2022, Lenskart partnered with Owndays and took a majority stake in the Japanese-owned eyewear player that has a deep presence in Asia. With this partnership, we have added an additional 400 stores and extended our reach to 13 countries .
You: In Our Next Chapter
We’ve come a long way but we’re not there yet. “Good is not good enough,” you’ll hear Lenskartians say that often.
Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
To realize this vision in the next 3 years, Lenskart’s strategic focus areas are technology, supply chain & manufacturing, talent density and consumer experience. We will also heavily focus our efforts on international expansion, M&A, and taking a bet on entrepreneurial talent. Lenskart aims to be the best global company born out of India - a successful and sustainable organization that continues to serve its purpose in the years to come
About the role
We are looking for a Global Chief Marketing Officer with the capability to drive awareness and demand for the brand through all marketing channels. The ideal candidate should have a strong understanding of both the creative and analytical side of social & influencer marketing strategy, traditional marketing channels (TV, radio, outdoor) and digital marketing channels and overall growth marketing strategies in order to drive awareness, consideration, and conversion for Lenskart.
Reporting to the CEO, this role will be focused on building and enabling the Marketing organization to drive the Lenskart brand forward
Focused on building customer affinity for Lenskart as a brand globally
Build and set direction for the Marketing organization to help deliver on the company goals
Drive innovation in content and marketing strategy and create a space to foster innovation across the team
Building a detailed organizational plan that elevates the talent density of the team
Driving a culture of high performance, ownership and inclusion across team
Decision making grounded in data - Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends and use it to aid decision making and marketing strategy planning
You are someone who has/is
Atleast 15+ years of marketing experience having delivered on innovative and creative brand building work in your career
Experience in multiple markets is a must with a deep understanding of the consumer in these markets
Experience in brand building work on social media is a must
Has a proven track record of delivering results through strong ownership in tough environments
Values agility for the “here & now” but also builds with a future focussed mindset
Has a consumer centric problem solving approach & a curious mindset
Strong people leader with deep team management experience
Has an openness towards innovative & radical thinking, willing to challenge and change traditional processes
Great communication and ability to influence & manage multiple cross-functional partners