Editorial Lead

Job description


We aim to transform the way people see and experience the world by building eyewear experiences for everyone and every purpose. We’re building Lenskart as a fashion destination for eyewear and are passionate about creating a consumer brand which delivers breakthrough eyewear products and experiences.

And to execute that mission, we’re building a team of exceptional brand custodians and writers who love solving brand challenges to build a global visual and editorial experience and are always striving to DO MORE, BE MORE.

The role will be based in Gurgaon/Mumbai and will report into the Head of Brand Experience @Lenskart

Who are we looking for 

If you are passionate about creating meaningful editorial experiences, can understand the brand’s objectives and deliver them smartly, effectively and creatively, then this role is for you. You are a team player who understands team interaction. You perform well in a team environment and foster communication between internal teams and functions. You are editorially skilled and highly trained to execute top-notch content and tonality experiences.


  • Working on multidisciplinary content briefs for business requirements.

  • Maintain a consistent brand tonality through all communication channels

  • Work on end-to-end collection launches and campaigns with effective and interesting content

  • Manage sale communications, promotions, online and performance content for the brand

  • Ideate on visual merchandising content requirements and offer effective solutions

  • Work on brand architecture, new brand decks, laying content source codes for the brand and ensuring that Lenskart’s expansion stays true to its tone of voice

  • Managing blogs on key collections and campaign launches with effective and result-oriented SEO practices.

  • Managing SEO requirements for major campaigns and collections

  • Working on packaging requirements for new launches or rebrand experiences.

  • Managing a team of content writers

Job requirements

Skills required 

  • Good education in journalism/ literature

  • Experience in editorial and e-commerce is a huge win!

  • Experience in fashion editorial (online or offline) is must

  • Ability to write headline, short form content on fashion with personality and character

  • Knowledge of SEO is a bonus, though not mandatory