Digital Marketing Associate OJOSwear By Lenskart
We are looking for a Digital Marketing expert to join our growing team as a Marketing Associate for one of the brands under Lenskart “OJOS wear”. Reporting to the business head directly and will be responsible for managing all Paid Media Channels including PPC , Paid Social, Programmatic and others. He/She will be managing campaigns and working with internal and external team members to ensure business growth based on targets and KPIs.
Roles and Responsibilities:
● 2+ years of experience in digital marketing, preferably in Ecommerce/Retail.
● Experience with web analytics tools, like GA.
● Prior experience in handling Mobile App Campaigns.
● Advanced analytics and problem-solving skills.
● Proven technical and analytical aptitude, with a curiosity for testing, learning and innovation.
● Experience in CRM campaigns & re-marketing with SMS, Mail, Whatsapp etc.Experience image or video editing tool would be a plus.
KEY PERFORMANCE INDICATORS
· Compliance to brand and category display standards.
· Compliance to standards of new online campaign.
· Compliance to standards of execution of marketing programs and online events.
· Turnaround Time for service resolution to online issues.
· Timely Escalations pertaining to marketing plans or budgets and inventory management.
· Monthly OKR plan completion.
KEY TECHNICAL & BEHAVIORAL COMPETENCIES
Social media team, central marketing team, merchandising team, online vendors.
PRIOR WORK EXPERIENCE
·Minimum 2 years experience in marketing in ecommerce or fast growing retail.