CRM Specialist

Job description

Our Marketing team is a key growth & central function in Lenskart to drive the company's customer experience vision. We are looking for a tech savvy and data driven professional to join our Marketing team as an CRM Specialist.

  • Plan & execute targeted CRM campaign across multiple customer channels of SMS, Email, and Push Notifications.
  • Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Increase traffic to our customer touchpoints including stores, apps, websites, telesales.
  • Work in partnership with designers and copywriters to optimize Campaigns creative and template structure based on best practices.
  • Mitigate all channel communication frequency between program touchpoints to minimize database churn.
  • Provide regular campaign performance reports & maintain accurate and detailed documentation of all email marketing campaigns.

Job requirements

The candidate needs to have 3+ years of relevant experience, and a strong blend of hard and soft skills.

  • Bachelor's / Master's degree (MBA, B.Tech, Economics) from tier 1 /2 colleges
  • Experience with SMS, Email, Push notifications, Whatsapp , SMS marketing. Proven experience in managing email marketing is mandatory
  • Hands on experience in marketing automation (Marchtech) and CRM tools - Clevertap
  • Experience in technologies such as Google Analytics, HTML/CSS, A/B Testing, and other CMS.
  • Excellent communication, teamwork and problem-solving skills
  • Ability to work independently as well as collaboratively