CRM Lead

Job description

Lenskart was founded with a vision to help people see the beautiful world by revolutionising the eyewear category in India and beyond. The ten-year-old company now delivers 7 million + spectacles a year in India and Singapore and plans to ship out over a billion glasses over the next ten years.

Lenskart being an omnichannel direct to consumer retail brand provides a unique ecosystem of a full spectrum of analytics use cases which very few companies in the world provide. This creates a unique challenge and opportunity for professionals to learn and contribute, at the same time solving a 2 billion+ problem.

Our Marketing team is a key growth & central function in Lenskart to drive the company's customer experience vision.

We are looking for the CRM Manager who will be responsible to drive the direct marketing campaigns to drive -

  • Traffic to our customer touchpoints including stores, apps, websites, telesales
  • Coordinate with key business heads for marketing needs and plan campaign strategies.
  • Drive customer retention, repeat rates and growth of business/coordination with key business stakeholders.
  • Plan & execute targeted campaign strategies across multiple customer channels of SMS, Email, and Push Notifications
  • Maximize marketing ROI and efficiently manage campaign budgets by providing campaign analytics
  • Coordinate with channel vendors to optimize channel costs.
  • Innovate on campaign strategies with the use of content, tech and data.

Job requirements

  • The candidate needs to have 8-10 years of relevant experience, and a strong blend of hard and soft skills.
  • Bachelor's / Master's degree (MBA, B.Tech, Economics) from tier 1 /2 colleges
  • Strong stakeholder management skills and assertively manage expectations and negotiate.
  • Demonstrated Experience in working with marketing automation and email marketing tools esp. Clevertap.
  • Education / Certification in the field of analytics will be an added advantage
  • Strong team management skills and able to lead a team of 4-5 people.
  • Strong understanding of Marketing Analytics with hands-on experience with working with large customer databases and SQL.
  • Experience in working with analytics tools like Power BI, Tableau, and Google Analytics.
  • Strong capability to understand business problems in the context of an Omni Channel Retail and use data to solve them.
  • Strong Experience in B2B CRM and loyalty marketing with expertise in scaling up conversions and retention metrics in the Retail Industry.
  • Strong: experience in marketing D2C, Online, and Retail channels.
  • Preferred: An understanding of premium content in the fashion, design, travel and lifestyle spaces.
  • Excellent communication, teamwork and problem-solving skills