Content Writer - UAE

Job description

About Lenskart

Lenskart is India's biggest and fastest growing eyewear brand, with over 800 stores. The brand takes pride in being India's first D2C (Direct to consumer) company, which designs, makes and sells it's products directly to consumers, without any middlemen or redistributors.

Apart from India, Lenskart has now started operations in South East Asia, US and Middle East.

Responsibilities

  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote our products/services
  • Prepare well-structured drafts using Content Management Systems
  • Proofread and edit blog posts before publication
  • Submit work to editors for input and approval
  • Coordinate with marketing and design teams to illustrate articles
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Promote content on social media
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed

Job requirements

Requirements

  • An ideal candidate must have a minimum 5-8 years of relevant experience.
  • Portfolio of published articles
  • Experience doing research using multiple sources
  • Familiarity with web publications
  • Excellent writing and editing skills in Arabic and English
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Ability to meet deadlines

Skills

Adaptability, Strong Research Skills, Understanding of SEO, Communicational Skills, Quality Focussed, Passion for Reading