Content Specialist

Job description

What are we looking for?

Smart. Succinct. Strategic—Lenskart is looking for writers who have a passion for writing and a vision for outstanding user experience, and can weave both together with great content. We want creators who are witty in their writing, brand-led in the way they think and excited about

the idea of working in a fast-paced work environment. So if you think you can create magic with words, then here is exactly where you’re meant to be! The role involves creating editorial-led commerce experiences and leading our brand transformation journey across consumer interfaces; online, offline, packaging, social, digital, new collections and trend launches.

Job Responsibilities
● Develop and execute effective digital first communication strategies to bring alive Lenskart’s new creative direction where eyewear is situated at the intersection of culture, fashion and identity

● Own the brand from a content point of view; tonality and expression across different countries - US, India, Middle East, South East Asia

● Collaborating with the brand, design and fashion studio teams and managing content requirements across different verticals, applying strategic thinking to content creation, UI/UX content, and building content libraries.

● Constantly launch new trends in content experience from a global perspective

● Optimise content strategy for better viewer experience

● Eye for detail in different mediums: create one experience across brand touchpoints; app, stores, packaging, products, emailers, notifications, social, campaign launches, new collection launches, big sale events

Job requirements

Background and Skills

● Experience in editorial and ecommerce is a huge win! Even if separately

● Experience in fashion editorial (online or offline) is must

● Ability to write headline, short form content on fashion with personality and character

● Ability to make complex things simple for readers to not just understand, but enjoy

● Good education in journalism/ literature

● Understanding and experience with SEO is a bonus, though not mandatory


3-6 years