Brand Merchandising Strategy (BMS) Lead

Job description


The Merchandising team plays a vital role in liaising between the Category teams, Store/ Channel teams and the Inventory Planning unit. The incumbent heading a category and would also be closely working with the Visual Merchandising team to ensure strategic product placement in the offline stores.


This is a strategic role and requires an elevated sense of business acumen and fashion sensibilities.


Key Responsibilities:

  • Working closely with the category and channel teams on assortment planning for each touch point.
  • Optimizing space/ fixture utilization across each touch point in the network, in order to maximize productivity, conversion, and sales.
  • Driving forecasting & inventory planning for each sales touch point in the network, across categories.
  • Creating hyperlocal assortments to ensure that each touch point has an optimal product mix to cater to the TG.
  • Driving regular allocation/ replenishment of stores basis sales & consumption trends.
  • Monitoring, troubleshooting and optimizing the ARS system.
  • Collaborating with the visual merchandising team, ensuring the assortment is displayed according to the planogram.
  • Monitoring and driving merchandise health across touchpoints and channels.
  • Led growth initiatives/ projects to drive incremental business and conversion.

Job requirements

Ideal Candidate Profile:

  • Tier 1 MBA Graduate / Masters in Fashion from NIFT or other global reputable colleges.
  • 3-5 years of Total Experience, Category Management / Merchandizing Experience preferred.
  • Prior Experience in Offline Retail.


Competencies for Success:

  • Strong Numerical and Analytical Skills.
  • Strong Consumer Centricity to pick the Pulse of the Market / Fashion Trends.
  • Ability to Cope with Pressure and Work in a Fast-Paced Environment.
  • Strong Collaborative and Interpersonal Skills with the Ability to Drive Cross-Functional Initiative.