● Continuously develop a deep understanding of consumer motivations and journey across
different categories.

● Detailing the customer experience for every category - making category and product

experiences both simple and inspiring for consumers on both - online and offline.

● Launching new collections and new categories successfully through detailed road maps with

merchandising, VM, online, training, offline, campaign and international teams.

● Constantly improving the discovery, presentation and engagement for all product categories

across platforms- both online and offline.

● Co-owning success metric with merchandising, online and offline teams for different

categories and new launches

● Aggressively tracking the success metric and designing, implementing experiments to plug

experience gaps

● In Online -

o Experiences like Home page, landing pages, PLP, PDP are extremely important

where consumers discover, engage and eventually choose to buy.

o Identifying and introducing new features to improve consumer experience online by

collaborating with tech, UX, design and catalog teams.

o Updating new catalog practices which allow for better product tagging at back end

and discovery at front end.

o Transforming PDP (product description page) - also called temple of brand by

several D2C unicorns to achieve higher consumer success results

● In Offline - experiences like product display, communication, input into training and VM is

very important where consumers can experience different products.

● Creating packaging (both primary and secondary), which consumers fall in love with

● Measuring the numeric impact of ongoing experiments to improve CX and then scaling them

globally

● Creating new experience benchmarks and inspiring other CX teams to achieve that

● An MBA with 2-3 years of relevant brand marketing experience.

● Atleast 2 years of marketing a category with physical products

● At least 1 year of Online Brand Management experience.

● Exceptional communication skills and collaboration capabilities.

● Exceptional project management capabilities.

● Good to have: 1 years of retail experience

● Good to have: Someone with 360-degree brand campaign experience